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Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts
Tuesday, March 20, 2012
Thursday, March 8, 2012
POCKET SALES or How To Have A Mini-Show
I was wanting to find a way to advertise the lanyards I'm working on and a friend of mine is selling at her office for me and I didn't want it to be something bulky or space consuming. What to do, what to do?
Then the Idea Fairybashed me over the head with her stick waved her wand over my head and the light dawned! Digital Photo Frames!! I could get one, load an SD card with pics of my wares (even my necklaces & earrings!) and Witchie-Poo (the friend I mentioned) could set it on her desk for their viewing pleasure (and, hopefully, buying pleasure!).
Then I tho't (swiftly ducking thatstick wand as it swung at me a 2nd time) it would be a grand idea to be able to carry my wares wherever I go. Except, that's a lot bulky! Even carrying a Digital Photo Frame is bulky (and you tend to get strange looks from passersby). So I went on Amazon.com and plugged in "Digital Photo Frames" (pun fully intended!) and up came all sorts of great answers. Below are pics of the two answers I bought. The first one, by Coby, holds more pics (160) than the 2nd one by Micca (60-70) so I'm going to be doing a swap after I edit a few more pics.
Now, you may have to do some cropping, these screens are only 2.4" each so it only fits so much of the shot in. Group your items and don't go too macro on them or you'll be cropping out a lot of what you're trying to show. And make sure that grouping includes any text you add to the picture (like the price and title of the piece). But, these puppies fit great in a purse or pocket and you can whip them out to show someone if you're discussing your jewelry making and they mention they'd like to see what you do. I mean, a business card with your web addy is fine, but how often do they get dropped in a purse and forgotten or even lost? Give 'em the card, by all means, but this is a great little advertising tool we could all adapt for those "What kind of jewelry do you make?" moments where it's easier to show than tell.
And it will make a much more lasting impression.
Then the Idea Fairy
Then I tho't (swiftly ducking that
Now, you may have to do some cropping, these screens are only 2.4" each so it only fits so much of the shot in. Group your items and don't go too macro on them or you'll be cropping out a lot of what you're trying to show. And make sure that grouping includes any text you add to the picture (like the price and title of the piece). But, these puppies fit great in a purse or pocket and you can whip them out to show someone if you're discussing your jewelry making and they mention they'd like to see what you do. I mean, a business card with your web addy is fine, but how often do they get dropped in a purse and forgotten or even lost? Give 'em the card, by all means, but this is a great little advertising tool we could all adapt for those "What kind of jewelry do you make?" moments where it's easier to show than tell.
And it will make a much more lasting impression.
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| The Coby Digital 2.4" Photo Album |
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| Has a stand to rest on, side, back, or upright |
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| Easy to use, pics can go vertical or horizontal |
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| Micca 2.4" screen Digital Album |
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| Only holds 60 or so pics but they're very clear |
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| Vertical or Horizontal direction - more of a wallet style than a desktop model |
Monday, February 27, 2012
KNOW YOUR PRODUCT!
I read an article by the Silver Bear on the JETs blog called "Fakes, Frauds & Rip-Offs" about the various "gems" out there that are really just quartz with fancy names (well... he said "trash" but I still like most of the quartz available, they're gorgeous) Still and all, Silver Bear had some great points to keep those of us who do use these stones, but don't know the difference between semi-precious and quartz, from being taken in by outrageous pricing (he's a gemologist... he knows things).
I think I'd add something to his dissertation, however: remember the names of the stones you sell! We who use these stones in necklaces and bracelets need to be able to let our potential customers know what we've used in a design. Maybe we don't need to go into the detailed explanation Silver Bear did but we still need to let them know "Hey, this is quartz versus actual amethyst" or vice versa. To that end, those of you we buy from need to be sure you correctly label the stones you sell.
As an example, there's a lady in my town who owns a bead and yarn store. It's like walking into Aladdin's Cave she has such wonderful things! BUT! Some of her stones aren't labelled. I asked about one I was interested in, it had a great color and pattern but no name label. Chances are, according to Silver Bear's post, it was some form of quartz. Regardless, her reply was "Oh, I don't know. I buy stones I like and don't always get the name." Uhm, sorry, but that's bad business in my book. If I don't know what a stone is, I'm not buying it since I can't tell potential customers what they're getting (leaving it at "quartz" is lazy in my book, I'd want to know what kind of quartz before I bought from someone). So, that day, she lost a potential sale on that particular stone. She actually has lost a lot more in the sales department from me. She really hikes the price of her wares and I think it's because she needs to read Silver Bear's article. Not every stone with a fancy name and huge price tag is worth the money.
It's like buying a car, folks. Do your own research. Don't buy just because you HAVE to have it (and might never find it again! gasp!) or it's pretty or unusual and the high price must indicate it's quality. There are always variations on that particular stone out there. Learn about the stone before you buy. You'll save yourself, and any future customers, a bundle of money. Not to mention that, if you have a savvy customer who researches before buying and they know that particular stone isn't worth the $50.00 price tag slapped on it...? You lose out on 1) them wanting to buy anything else from you... if you overcharge for what they know is worth only $20.00 what else have you over priced? 2) you lose out on the money you paid for an over priced stone to begin with. And, 3) you lose out on word-of-mouth. It works for bad as well as good. Do you want people to tell others "Oh, buy from so-and-so on Etsy (or wherever)! They have great products and great service!" or do you want them to say "Well, they have a great looking product but the prices for the items they sell? Yeah... well, it's up to you but I wouldn't pay that much for simple quartz."
Educate yourself before the fact. Don't lose customers because they knew what you didn't.
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| Moss Amethyst |
I think I'd add something to his dissertation, however: remember the names of the stones you sell! We who use these stones in necklaces and bracelets need to be able to let our potential customers know what we've used in a design. Maybe we don't need to go into the detailed explanation Silver Bear did but we still need to let them know "Hey, this is quartz versus actual amethyst" or vice versa. To that end, those of you we buy from need to be sure you correctly label the stones you sell.
As an example, there's a lady in my town who owns a bead and yarn store. It's like walking into Aladdin's Cave she has such wonderful things! BUT! Some of her stones aren't labelled. I asked about one I was interested in, it had a great color and pattern but no name label. Chances are, according to Silver Bear's post, it was some form of quartz. Regardless, her reply was "Oh, I don't know. I buy stones I like and don't always get the name." Uhm, sorry, but that's bad business in my book. If I don't know what a stone is, I'm not buying it since I can't tell potential customers what they're getting (leaving it at "quartz" is lazy in my book, I'd want to know what kind of quartz before I bought from someone). So, that day, she lost a potential sale on that particular stone. She actually has lost a lot more in the sales department from me. She really hikes the price of her wares and I think it's because she needs to read Silver Bear's article. Not every stone with a fancy name and huge price tag is worth the money.
It's like buying a car, folks. Do your own research. Don't buy just because you HAVE to have it (and might never find it again! gasp!) or it's pretty or unusual and the high price must indicate it's quality. There are always variations on that particular stone out there. Learn about the stone before you buy. You'll save yourself, and any future customers, a bundle of money. Not to mention that, if you have a savvy customer who researches before buying and they know that particular stone isn't worth the $50.00 price tag slapped on it...? You lose out on 1) them wanting to buy anything else from you... if you overcharge for what they know is worth only $20.00 what else have you over priced? 2) you lose out on the money you paid for an over priced stone to begin with. And, 3) you lose out on word-of-mouth. It works for bad as well as good. Do you want people to tell others "Oh, buy from so-and-so on Etsy (or wherever)! They have great products and great service!" or do you want them to say "Well, they have a great looking product but the prices for the items they sell? Yeah... well, it's up to you but I wouldn't pay that much for simple quartz."
Educate yourself before the fact. Don't lose customers because they knew what you didn't.
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